For web and mobile apps

Organic content on autopilot.

A creator roster posting for your app every day on TikTok, Instagram and YouTube, on dedicated brand accounts we build and run for you, with content designed to make people search for your product.

1.6M+
organic views across campaigns
1,200+
posts across campaigns
~$2.55*
CPM on Onion, vs $15+ on paid
$18–21
per original video

* Onion's CPM per post (B2C web app, LatAm). It varies by product; we set a goal together.

75K2.5K1.3K
40.5K3.4K3.9K
58.4K3.1K896
37.5K2.6K3K
29.8K266
56.3K7.5K590
3.2K30
30.1K948
20.4K482239
2.5K175
2.6K4
15.5K840369
3K9
40.5K3.4K3.9K
12.3K298285
2.9K10
75K2.5K1.3K
2.2K4
2.2K6
37.5K2.6K3K
2.1K11
58.4K3.1K896
75K2.5K1.3K
40.5K3.4K3.9K
58.4K3.1K896
37.5K2.6K3K
29.8K266
56.3K7.5K590
3.2K30
30.1K948
20.4K482239
2.5K175
2.6K4
15.5K840369
3K9
40.5K3.4K3.9K
12.3K298285
2.9K10
75K2.5K1.3K
2.2K4
2.2K6
37.5K2.6K3K
2.1K11
58.4K3.1K896
Apps growing with Signal
OnionIdeabankMynerDreamGenGetIntelMonocardsRefunnel
Why organic works

The most efficient, sustainable way to grow today.

Your users' attention is on social. Organic meets them there: a channel of its own that also makes your paid ads work harder.

Test creative for a fraction of what paid costs.

Every video is a test, from $18. On paid, a cold creative costs ~$1,200 before you know if it works.

Paid ads, cold creative
~$1,200 / video
Paid UGC studio
~$200 / video
Signal organic
$18–21 / video

A lower CPM than paid ads.

Our smallest plan runs 3–5 creators posting 150 videos a month, 450 posts across TikTok, Instagram Reels and YouTube Shorts. Once the accounts compound, the CPM drops to a few dollars.

CPM for B2C apps
Meta (mobile apps)
$23
Google UAC
$20
TikTok paid ads
$6
Signal (Onion)
~$2.55*

* Onion's CPM per post (B2C web app, LatAm). It varies by product; we set a goal together.

Learn in weeks, not quarters.

An in-house team ships a handful of videos a month. At 150+, patterns show up in weeks.

Signal
150+ a month
Paid creative agency
10–20
In-house growth team
3–8

Niche alignment beats reach.

Brand accounts built for your niche, run by creators who look like your customer. You pay for the video, not for someone else's followers, and a niche account engages more than a broad audience.

EngagementNiche fitCost / video
Signal creators3.5–6.0%High$18–21
Mid-tier influencer1.5–3.0%Medium$300–800
Macro influencer0.5–1.5%Low$1,000+
The Signal system

Volume posting, optimized every week.

This is what you get on every plan:

A creator roster

Vetted creators matched to your users, across the US and Latin America. We hire, manage and pay them.

Los AngelesSan FranciscoSeattlePhoenixDenverAustinDallasChicagoNashvilleAtlantaMiamiNew YorkMexico CityGuadalajaraMonterreyBogotáMedellínLimaSantiagoSão PauloRio de JaneiroBelo HorizonteBrasíliaSalvadorRecifeFortalezaCuritibaPorto AlegreBuenos AiresCórdobaMendoza

Dedicated brand accounts

Each creator opens TikTok, Instagram and YouTube Shorts accounts for your brand. We warm them up, check them daily and rotate any that stall.

@frayaafterdark
@techwith.kp
@hannah.after5
@kamscansit
@carolynecontent
@itsrayactually

Content optimization

We watch your niche every day, turn what breaks out into playbooks for your creators, and keep only what works.

ActivePlaybookRef. views
POV + Product Demo4 variants14.3M
Listicle I Top 5 tools2 variants3.7M
Slideshow I Before & After3 variants21.3M
Talking Head I Insider tips2 variants2.3M
No face + Product Demo3 variants6.1M

Traffic attribution

A live dashboard with every post, its views, CPM and account health, and how those views turn into website traffic or app installs.

Views · last 30 days330K
Site visits · last 30 days7.3K
ViewsSite visitsExample of the dashboard
Google Search ConsoleApp Store · coming soonGoogle Play · coming soon

From organic to paid

Your next ads, already tested.

Every week we flag the posts that broke out. Boost them as Spark Ads from the brand accounts, or run them as ads from your own ad account. Either way, your budget only goes behind videos people already chose to watch.

TikTok Ads · coming soonMeta Ads · coming soon
OutlierTikTok Spark Ad
487K views
OutlierMeta ad
30.1K views
How we work

Organic compounds. Give it three months.

Billing starts with the first post. Setup is on us.
  1. Weeks 1–2SetupRoster hired, accounts built and warmed up. You pay nothing.
  2. Month 1Find the first playbooksDaily posting and billing start.~$7 CPM*
  3. Month 2Repeat what worksThe winners repeat across the roster.~$4–5 CPM*
  4. Month 3CompoundCPM settles at its lowest.~$2.50 CPM*
  5. Month 4+ScaleKeep compounding, scale up when ready.

* Onion's CPM per post (B2C web app, LatAm). It varies by product; we set a goal together.

Pricing

Pay for videos that go live.

One price a month, everything included: creator sourcing, briefing, content review, posting schedules, and performance optimization across TikTok, Instagram and YouTube Shorts.

Let's tryBest for early-stage teams
$3,150/ month+ view bonuses
Original videos
150 a month
Posts
450 a month
Per video
$21
Per post
$7
  • Creator roster of 3–5
  • Weekly optimization
  • Attribution dashboard
  • Spark Ads on your brand accountsad budget not included
  • Slack communication
Most popular
Let's get seriousBest for teams scaling volume
$5,850/ month+ view bonuses
Original videos
300 a month
Posts
900 a month
Per video
$19.50
Per post
$6.50
  • Creator roster of 5–10
  • Weekly optimization
  • Attribution dashboard
  • Spark Ads on your brand accountsad budget not included
  • Slack communication
All inBest for VC-backed teams
$10,800/ month+ view bonuses
Original videos
600 a month
Posts
1,800 a month
Per video
$18
Per post
$6
  • Creator roster of 10–20
  • Weekly optimization
  • Attribution dashboard
  • Spark Ads on your brand accountsad budget not included
  • Slack communication
1 original videoone recording by one creator
TikTokInstagramYouTube Shorts
3 poststhe video live on each platform
Optional add-on · Usage rights

$100per video, one time

+ 3.5% card fee

Use a video anywhere, forever: as a dark ad from your own ad account, on your website, in your own material. Anything on the brand accounts is already included, Spark Ads too.

Bonuses and add-ons are billed with your subscription, and you see every one on your dashboard.

Book a demo
Case study · LatAm

Traffic that converts, not just views.

Onion is our own AI presentation app, a B2C web app in Latin America. We ran it on Signal for 3+ months with zero paid spend, and every month built on the last: views compounded, and the people who searched for it after a post signed up.
OnionAI presentation app · 3+ months · 120 videos a month
~1M
Views
~24K
Site visits
~15K
New users
~$2.55*
CPM
The funnel, every month
  1. ~330Kviews
  2. 2.4%searched Onion and visited the site
  3. 60%of visitors signed up

* Onion's CPM per post (B2C web app, LatAm). It varies by product; we set a goal together.

Questions

What teams ask before they start.

Who owns the accounts and the content?+

You do. When the engagement ends we hand over the credentials, with no licensing fee and no expiry. The content stays on the accounts it was made for; Spark Ads on them are included, and usage rights let you take a video anywhere else.

When do we start paying?+

The first two weeks (hiring the roster, building and warming up the accounts) are on us. Billing starts the day the first post goes live.

What if an account gets flagged?+

We check every account daily. If one stalls we rotate it within 48 hours; its posts keep their views and keep counting on your dashboard.

Is there a minimum commitment?+

No, it's month to month. We recommend three months: month one is where we find what works, months two and three are where it pays.

Does it work for my app?+

If its value can be shown on camera in 30 seconds, yes: AI tools, productivity, fintech, creator tools and consumer apps, web or mobile.

Can your creators make videos just for ads?+

Yes. The same creators who post on your brand accounts can film original videos only for paid, never posted on the brand accounts, with usage rights included. Available with any plan; ask us for pricing.

What CPM can we expect?+

It depends on the product. Our Onion campaign, a B2C web app in Latin America, reached ~$2.55 per post by month three; B2B usually runs higher because the audiences are smaller. We look at your product and set a CPM goal together before we start.

Does it work for B2B?+

Yes, with a higher CPM: the audiences are smaller. The playbooks lean on the problem your buyer has rather than on entertainment.

Put your organic content on autopilot.

30 minutes with one of the founders. We'll show you the platform, the formats, and the real numbers from our campaigns.

Book a demo